Since its inception, Safari Jewelry (formerly known as African Elephant Hair Bracelets) has introduced the centuries-old tale of good luck to thousands of customers worldwide. Safari Jewelry has had over 100 dealers, including Bass Pro, Cabelas, and Duty Free, both domestically and internationally in Europe and Africa. It is now a family-owned and run business, which sells to both end consumers (through trade shows and their website) and through their existing dealer network.